Bremen, AL, April 2, 2018– Bremen, AL- PolarCool, a brand synonymous with premium Evaporative Coolers and design innovation announced its transition towards a direct-to-consumer sales model. This transition will take place in the spring of 2018. PolarCool products will be available at polarcoolstore.com.
Established in 1998, PolarCool has taken the opportunity to grow a direct relationship with consumers since its inception and has seen its business move organically to a direct-to-consumer sales model. By going direct, we offer a great value proposition to the consumer regarding evaporative coolers. Our goal is to give consumers who are interested in evaporative coolers the ability to purchase these units at attractive pricing.
“After careful consideration and thorough analysis, we’ve decided to restructure our distribution model to position the company to best serve our customers. The distribution model for evaporative coolers is outdated, expensive, and unnecessary. This causes the prices of the units to be inflated to pay for the distribution and marketing expenses that we incur, “ said Brett Crider, PolarCool CEO.
By altering our marketing efforts to promote our product and brand, we feel that we can reach potential and repeat customers, offering them a much more attractive price point for a high quality evaporative cooler. Customers can now purchase high quality stainless steel and powder coated steel units direct from PolarCool for prices that are less than our competitor’s plastic units.
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About PolarCool Evaporative Coolers
Developed in the South, the PolarCool mission is to provide innovative, proven, and dependable evaporative coolers that provides comfort and performance in any situation. For more information visit www.polarcoolstore.com.